Files $100 Million Lawsuit
… Furious At Dr. Luke
11/28/2018 1:10 PM PST
The core of this story is Core — the bottled water company which is reportedly in the process of being bought out by Keurig Dr Pepper for half a BILLION dollars. Dr. Luke owns a significant piece of Core.
21-year-old Becky G has been pushing the brand on social media and in her music videos since she was a teenager — but claims she only agreed because she felt if she didn’t make Luke happy, he would “squash” her career.
“Dr. Luke made it clear both directly and implicitly that [her] ability to have a music career would be tied to [her] continuing involvement in promoting Core,” Becky’s lawsuit reads.
Becky says she feels Dr. Luke turned her into a “singing billboard” in the hopes of making the company culturally relevant … and dangled the release of her album over her head to make her continue the promotion.
Becky claims she was eventually promised 50,000 shares of stock in the company — but now that Core is about to cash out, the company is trying to slither out of the deal.
The singer has now sued Core — claiming she should be paid the standard rate for a brand ambassador, which is anywhere from 20% to 50% of the company.
Do the math … Becky wants between $105 mil and $262 mil (based on the $525 mil valuation).
Look, endorsement for equity deals can pay off HUGE — just look at 50 Cent who reportedly sold his interest in Vitaminwater for between $60 million and $100 million after they got bought up by Coca-Cola back in the day.
Becky is not suing Dr. Luke personally — just Core Nutrition — but in the court docs filed by Ben Meiselas of Geragos and Geragos, she definitely paints him as the bad guy.
We reached out to Core and Dr. Luke for comment — so far, no word back.